Rustic Bakery “When we started our bakery, we wanted to be the accompaniment to fine cheese,” says Rustic Bakery co-founder Carol LeValley. And boy, have Carol and company succeeded. Cheese shops across the country pride themselves on carrying Rustic’s flatbreads and crisps, and that success has lead this small Bay Area operation to create equally delicious cookies and sweets. With Rustic Bakery, the difference is about quality. Case in point: their sourdough starter is 20 years old. And Murray’s is your exclusive ticket to get these goods beyond the Bay.